Canada Creates

Canadians value the ways in which global studios and streaming services contribute to Canada

For years, the MPA members – including Disney, Netflix, Paramount, Sony, Universal and Warner Bros. Discovery (HBO) – have been making movies and shows in Canada, helping drive growth while creating opportunities for Canadian talent to develop their skills and work at the top of their craft. Today, global studios and streamers account for just over half of all production spending in Canada. In 2021/2022 our investments in Canada amounted to $6.71 billion and supported good jobs for 141,000 Canadian creative workers.

And now that our members are leaders in the streaming services business, films and series made in Canada now enjoy more access, more easily than ever before, to a worldwide marketplace. The opportunities for Canada to succeed are enormous, and we are happy to be partners and deeply invested in the future together.

MPA-Canada has commissioned a number of Canadian opinion surveys of Canadians’ on film and television production. Our latest 2023 national survey conducted by spark*insights, polled 3,000 Canadians.

Here’s what we found:·

Most Canadians do not see ownership of a film or series as a main litmus test of whether a project brings value to Canada.
Canadians value many different contributions global studios and streamers bring and think these should be taken into account as federal policy in this sector is being modernized.
Filming in Canada, employing Canadians in a wide range of high-skill jobs, buying goods and services from local suppliers, and giving visibility to Canadian settings are all judged to be good for Canada.
Canadians recognize that promoting made-in-Canada productions internationally is a benefit for Canadian creative workers.
Canadians prefer to see streaming companies use their own expertise to develop projects with Canadian talent and market them globally rather than have these companies contribute to a federally mandated fund that chooses where the funds should go.
By a roughly 3:1 ratio, Canadians think the priority for public policy should be more movies and shows shot in Canada employing Canadian talent, and promoted internationally, rather than prioritizing more movies and shows owned by Canadian production companies.

2023 spark*insights survey “How Canadians see contributions to Canada in the film and TV sector” here (ici en française)
2022 Abacus Data survey “Contributing to Canadian Success in Film and TV” here
2021 Abacus Data survey “Film and TV Investment in Canada” here (ici en française)

Movies & Shows Make Us…

Movies and shows make us laugh, cry, imagine, dream …

Whether it’s special effects, makeup, sound editing, or carpentry, a wide range of Canadian creatives collaborate with global studios and streamers in Canada to make the content we love.

See how film, television & streaming helps drive economic growth in Canada

Le cinéma et les séries nous font rire, pleurer, imaginer, rêver…

Qu’il s’agisse d’effets spéciaux, de maquillage, de montage sonore ou de menuiserie, les créatrices et créateurs canadiens collaborent à la création des films et émissions des studios mondiaux et les services de diffusion en continu que nous adorons.

Voyez comment le cinéma, la télévision et la diffusion en ligne aident à propulser la croissance économique au Canada

Jobs, Jobs and More

When looking across a sample of representative productions made by MPA members in Canada over 2021-22, on average 97% of jobs are filled by Canadians with 87-89% of those wages paid to below-the-line workers. From cinematographers, to lighting technicians, make-up artists and more, Canadians help craft some of the world’s most-watched content, right here, in Canada.

Si l’on examine un échantillon de productions représentatives réalisées par les membres de la MPA au Canada au cours de 2021-2022, en moyenne 97 % des emplois sont occupés par des Canadiens, avec 87 à 89 % de ces salaires versés à des travailleurs en dessous de la moyenne. À la direction de la photographie, aux éclairages ou aux maquillages, des Canadiennes et des canadiens aident à réaliser ici même au Canada certains des contenus les plus visionnés à travers le monde.