“I MAKE MOVIES” CAMPAIGN CELEBRATES THE PEOPLE BEHIND-THE-SCENES ON CANADIAN SCREENS

The lights dim, the screen comes alive, and the excitement in the theatre is palpable. Some are looking for a chance to travel to places unknown, some to explore another space and time, and others are just there to enjoy a good laugh or cry. Regardless of what’s playing on the screen, everyone in the room is gathered for the same reason – to be entertained.

As the film wraps up and the credits start to roll, it’s impossible not to notice the long list of people that contributed to its creation. From make-up artists to stunt coordinators to grips, film and television production supported over 125,000 full time jobs in Canada last year. Yet these creative men and women rarely get their chance in the spotlight.

That’s why we are so excited to announce that when Canadians visit their local theatres this fall, they will get a glimpse into one of the thousands of people working in Canada who bring magic to television and the movies. Canada’s two largest theatre operators, Cineplex Entertainment and Landmark Cinemas, will be playing a special Canadian “I Make Movies” spot during their pre-shows, for a limited engagement beginning September 1, 2015.

The “I Make Movies” campaign was produced to raise awareness of the hard work and creativity of those who work behind-the-scenes, and strengthen the message that where you watch matters. The Canadian “I Make Movies” spot profiles Joel Whist, a Special Effects Supervisor in Vancouver, BC, who has worked on over sixty film and television productions to date. Joel is just one of many talented people who not only work in production, but whose creativity was inspired by his childhood experience of watching movies on the big screen.

We would like to thank Cineplex Entertainment and Landmark Cinemas for sharing “I Make Movies” with Canadian audiences, as well as IATSE for their support in profiling one of their many members. John Lewis, International Vice President, Canadian Affairs at IATSE noted that, “We are proud of our members and the countless hours, days and months of hard work that go into every film and television show produced in Canada. The ‘I Make Movies’ campaign showcases just one of thousands of jobs that support all stages of the film and TV industry – and all of the people whose livelihood depends on the consumption of legal, high quality content.”

“From bricks to clicks, we’re always looking for new and innovative ways to provide our guests with the best movie experiences possible – in theatre and online. We are happy to showcase the tremendous talent on screen and behind the scenes that make movies the best form of escapism. When we get lost in the movie magic, it’s easy to forget all those people whose contributions to make movies contribute billions of dollars to the Canadian economy every year,” stated Ellis Jacob, President and CEO, Cineplex Entertainment.

Neil Campbell, President and CEO, Landmark Cinemas Canada, added that “Landmark is proud to showcase ‘I Make Movies’ in our theatres. This video illustrates the magic of movie making, the many Canadians who work behind the scenes to make movie magic, and inspire the movie theatre experience.”

To further support creators, makers and the people behind-the-scenes, enjoy the movies at your local theatre and visit www.wheretowatchincanada.ca to find out where to access your favourite film and TV content online, legally and seamlessly.

We’ve got more great “I Make Movies” spots to watch here.

Learn more about Where to Watch in Canada here.